Pipelineevery brand
Prospects moving left-to-right through the stages from Luke's workflow chart. Filter by client or owner, and open any card for the full story.
new
3Aerity raised a Series C and is spending on brand for the first time - but we cannot yet source a public sponsorship signal, so treat this hook as unverified.
Fathom is a premium mixer with no venue partnerships yet and a growth-stage marketing budget - worth an exploratory approach.
Apex is a local recruiter with no sponsorship history; naming rights may be a stretch, but matchday recruitment branding could be a smaller entry point.
needs verification
2Northwind is diversifying beyond regional sport after a flat year; a cultural property would broaden their audience. (Contact title needs checking first.)
Stratus is a B2B SaaS brand with no sport sponsorship yet; a naming deal is ambitious - verify budget appetite before progressing.
approved
2Harbour is a national lager brand reviewing on-trade venue deals for next season - the Depot's capacity and audience fit the brief.
Ember's community-energy brand and shirt-sponsorship history map neatly onto a family rugby audience and the club's community programme.
in outreach
2Vantage runs connectivity partnerships at other festivals - a natural on-site activation fit, though they are known to negotiate hard.
Gritstone runs regional pub and venue tie-ins and is pushing into cities - a craft cider pour fits the Depot crowd.
replied interested
2Lumen's new ESG brand platform launches this autumn and they have publicly said they want 'culture, not sport'. First-mover sponsorship territory.
Northern Tap is an independent brewery with a strong local following and no venue partner yet - founder-led, quick to decide.
meeting booked
2Caldera is actively expanding its live-music footprint and already backs two city festivals - the venue's year-round gig calendar is exactly what they said they want.
Provident is member-owned with a community-first brief; stadium naming plus a schools programme is a strong values match.
in meetings
2BA is relaunching its premium cabin campaign in Q1 and the festival's 35-55 cultured audience is a near-exact overlap. Two decades of history with the agency means a warm, not cold, approach.
Fieldhouse is a B2B logistics brand that wants regional recognition to help recruitment - naming rights put them on every matchday graphic.
proposal drafted
1proposal sent
2Meridian just hired a new CMO from the arts world and has signalled a shift from classical-only to broader cultural sponsorship - the festival is the obvious step up.
Sentinel already buys matchday signage at other clubs and is tendering its 2027 marketing - a naming proposal is in front of them now.
won
2Pelham wants cultural reach beyond fashion week; the festival gives them a flagship regional moment and VIP hospitality.
Castlebrook already buys matchday hospitality and has a new showroom opening near the ground - naming rights are the logical next step.
lost
1nurture
2Solace does small arts activations and could grow into a drinks partner role; not the right year for title, so nurture for 2028.
Ridgeline is values-led and rugby suits the audience, but their budget cycle resets in spring - nurture until then.