British Airwaysthe full story

British Airways is the agency's longest-running relationship - two decades of contact, from a cold call in 2006 through renewal-era meetings to today's live title-sponsor conversation. The file holds every touch so no history is lost when people move on: BA has repeatedly circled flagship cultural sponsorship without committing, and is now closest it has ever been, driven by the Q1 premium-cabin relaunch. Current contact Priya Raman is an internal champion.

Everything, in order

Every call, email and meeting accumulates here, so the knowledge stays when a person leaves.

1. 👥
   meeting · outboundmeeting6 days ago

   Discovery meeting (see meeting notes). Budget signalled at GBP 35,000 for a pilot year, with scope to grow.

   Luke Cahusac · 14 Oct 2026, 13:00
2. ✉
   email · inboundinterest14 days ago

   Priya confirmed BA is relaunching premium cabin in Q1 and wants to explore title sponsorship. Meeting booked.

   Luke Cahusac · 6 Oct 2026, 08:45
3. in
   linkedin · outboundnote2 months ago

   Reconnected with Priya Raman after she moved into Head of Brand Partnerships. Flagged the 2027 festival early.

   Luke Cahusac · 12 Aug 2026, 11:00
4. ✉
   email · inboundinterest6 years ago

   BA reached out to us during a brand refresh - first sign of appetite for a flagship cultural property.

   Luke Cahusac · 2 Mar 2021, 14:10
5. 👥
   meeting · outboundmeeting13 years ago

   Renewal-era meeting on a regional arts series. Budget existed but timing was wrong. Relationship kept warm.

   Stu Harland · 18 Sept 2013, 09:30
6. ☎
   call · outboundnote20 years ago

   First recorded call. BA declined a festival tie-in but asked us to stay in touch - the start of the file.

   Stu Harland · 11 May 2006, 10:00

• ●2027 Northern Lights Festival title sponsorship (pilot year, ~£35k, multi-year path)
• ●Premium-cabin audience alignment for 35-55 segment

Long-standing arts and cultural sponsor; historic relationship with the agency going back two decades.